How to Take Your Email Marketing to the Next Level

There is a proven fact that the majority of leads don't buy on the initial encounter with your brand. The process of nurturing leads is vital to the digital world because purchasing cycles differ across different the different industries, product and service categories. Marketing via email has been proven to be one of the most effective and cost-effective methods of nurturing leads. It's crucial to use the most efficient automation in order to manage an effective mail marketing program. Implementing email best practices will elevate your strategy, and provide a tangible ROI for your business. If you're making use of Constant Contact and Hubspot to manage your email marketing nurturing leads and segmenting them through email workflows can be a powerful way to build contacts with leads, and then improve their conversion. It's essential to keep your brand on top of the minds of your customers and to reach them more than one time. Marketers have reported a 760% increase in the revenue generated by segmented campaigns. Segmentation allows you to personalize campaigns by collecting information on those who have expressed an curiosity about your goods or products or. How 5 How 3

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